Summerfest 2012 Greening Efforts

Summerfest officials are excited to announce elements of its 2012 greening program. Along with partners MillerCoors and PepsiCo, Summerfest continues to take additional steps to raise awareness and encourage “green behavior.” To read greening efforts in full, check out their webpage.

In 2011, PepsiCo and MillerCoors provided more than 300 recycling bin units at Henry Maier Festival Park, making it easier and more convenient for patrons to recycle their cups no matter where they were on the property.  Efforts paid off and six times the amount of material was recycled and diverted from landfills than in previous years.  This year, an additional 25 recycling bin units will be added to help grow awareness and ease of recycling during Summerfest.

For the second year, Summerfest will utilize the most recyclable cup on the market (PET 1 by Solo Cup Company) to serve beer and other beverages in this year.  And, PepsiCo will provide its Dream Machine recycling bins and kiosks as part of its commitment to creating strategic partnerships to help increase the U.S. beverage container recycle rate to 50 percent by 2018. Two Dream Machine kiosks will be located near the Miller Lite Oasis and Market Square at Summerfest.

The Dream Machine recycling initiative, created by PepsiCo in collaboration with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public venues and supports PepsiCo’s goal to create strategic partnerships to help increase the U.S. beverage container recycling rate to 50 percent by 2018. Dream Machines are more than recycling bins. Dream Machine kiosks are computerized receptacles that include a personal reward system, which allows consumers to earn points for every bottle or can they recycle in the kiosk.  Those points can then be redeemed for local discounts on entertainment, dining and travel by visiting  In addition, the more bottles and cans people recycle in Dream Machines—including plastic bottles and PET 1 cups recycled in Dream Machines at Summerfest—the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.

Summerfest is committed to partnering with fans and sponsors to create awareness and affect positive change in behaviors. Patrons can help do the right thing for the environment and win great prizes at Summerfest this year.  In partnership with MillerCoors, patrons can “Go Green and Go Backstage” when they visit and pledge to be “green” at Summerfest.  Anyone that pledges to be “green” will be automatically entered to win VIP passes to the Miller Lite Oasis Stage Right Deck to see Ziggy Marley on Wednesday, July 4.  The contest runs through June 24, but patrons are encouraged to practice environmental responsibility, pledge to be “green” and recycle throughout the entire festival.

Fans will be able to learn more about being responsible in the environment when they visit the MillerCoors Responsibility Booth located south of the Mid Gate during Summerfest.  They will also have the opportunity to receive cool swag if they stop by and pledge to be responsible.

Milwaukee World Festival, Inc. also incorporated greening and sustainability efforts into the newly-renovated BMO Harris Pavilion and South End Redevelopment Project.  Several recycled materials have been used from the demolition of previous structures on the site, including the steel structure, roof decking, seats, benches, toilet partitions, concrete, asphalt, landscaping pavers and metals.  The BMO Harris Pavilion restrooms will utilize an energy management system that controls light fixtures to minimize their use during non-operating time periods and the incorporation of natural, day-time lighting in public restrooms to cut down on the use of artificial lighting.  Many of these “green” features are also in place in the Briggs & Stratton Big Backyard area.

During Summerfest, and all year round, fans are encouraged to work together to save the environment and keep Milwaukee beautiful.

(Article courtesy of Summerfest)

About Zak Suhar

Explorer, photographer, and digital marketer. New York City by way of the Midwest.
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