The Power of 5%

Nau donates a percentage of every sale (not just profits) to environmental and humanitarian organizations working for positive change. But what percentage is enough to change the world?

Nau (pronounced “now”) is a clothing company based in Portland, Oregon that makes sustainable urban & outdoor apparel – integrated designs for the modern mobile life. They have a fascinating aspect to their business, called partners for change. They donate 2% from every sale to one of the organizations listed below, chosen by the consumer. They also give an annual $10,000 Grant for Change to an individual or small team working in positive change. Find out more about their corporate sustainability business practices here.

  1. AshokaEveryone a change-maker (Ashoka is the world’s pioneer in combining the best new ideas with the people and resources needed to solve the world’s most pressing social problems).
  2. The Breakthrough Institute Make clean energy cheap (The Breakthrough Institute is a small think tank with big ideas, reinventing politics for the next generation).
  3. EcotrustBuilding sustainable economies
  4. KivaLoans that change lives ( is the world’s first person-to-person micro-lending website, empowering individuals to lend to an entrepreneur across the globe).
  5. Mercy CorpsUnleashing the potential of people (Working with local communities to deliver emergency relief for people afflicted by conflict or disaster, promoting citizen participation, accountability and peaceful change).

Which would you choose?

About Zak Suhar

Explorer, photographer, and digital marketer. New York City by way of the Midwest.
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