prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, has helped guide the outdoor company’s actions and lift their aspirations since day one. These qualities infuse not only their name, but also their aspirations, the things they make and how they make them. Welcome to mindfully designed, built to last products – born from the experience. Find out more at prAna’s website, where I found the photos below. They offer some inspiring quotes and stunning imagery.